4 Hacks To Extend The Lifespan Of Your Toner Cartridge

Replacement toner cartridge presents substantial costs to your business, especially if you often print many documents. One way to reduce the overall printing costs is to stretch the life of your toner cartridge. Here are a few hacks to increase your toner cartridge's life and reduce costs. 1. Adjust Your Printer Settings To reduce the frequent need for a replacement toner cartridge, switch some of your pre-programmed settings. You will still get clear documents with a lesser amount of ink. [Read More]

What Is Mail Piece Printing?

If you're looking at mail piece printing options, you might not be sure if your project fits the category. After all, isn't everything going through the mail system a mail piece? The term has a distinct meaning in the printing business, though, so let's look at what it is and why that might be relevant to you. Definition Mail piece printing involves items aimed directly at consumers. These are usually advertisements of some kind, although some informational items that drive sales also fit this category. [Read More]

5 Tips For Getting The Most From Custom-Size Booklet Printing

Custom booklets are great tools for the quick delivery of information. When you speak with a booklet printing company about a project, though, you'll want to get the most from your investment. The following five tips will help you make the most of a custom-size booklet printing project. Minimize Waste Folks making custom printed booklets always run the risk of producing a bit of waste during the process. A custom size naturally runs counter to maximum efficiency by avoiding standardization. [Read More]

3 Mistakes To Avoid With Your First Direct Mail Campaign

While many businesses focus their efforts on digital marketing, the reality is that direct mail marketing can still be very effective. In fact, did you know that the response rate for direct mail is 13 times higher than email? Still, if you're thinking about launching a direct mail campaign to grow your business, there are some common mistakes worth avoiding. Not Knowing Your Audience Even the most beautifully designed direct mail campaign can be a total failure if you're not sending your materials out to the right audience. [Read More]